November 2003 (continues until November 30 2003, Sunday, midnight)
hteL'S WORD-OF-MOUTH/VIRAL MARKETING APPEAL, TO BOOST 'HOW TO ENJOY LONDON' READERSHIP
We need the help of all current subscribers - whatever their paid-for subscription status is - in getting more subscribers for 'How to enjoy London SILVER' (hteL). All you have to do is promote hteL though a word of mouth/viral marketing. In the short run, your friends will - like you and at the same time, receive events to help them thoroughly enjoy London. In the long-run, all subscribers will have a chance to enjoy meeting even MORE people, at even MORE events. The idea, is for a bit viral marking, using word-of-mouth e-mails. Please do not spam all the e-mails in your address book, but invite a few, select friends - people whom you think would appreciated hteL and who would enjoy London more, if you encouraged them to subscribe. All you have to do is copy the message below and send it out to your friends. We, at this end, will take care of everything to get your friend/s hooked up to the fun and laughter, that is hteL!
Hello <your friend's name>,
I currently subscribe to 'How to enjoy London' (hteL). It is a series of small-sized,
essentially text e-mails, that show Londoners - and visitors, how to enjoy their 190+
interests though the tastes, entertainments and cultures of 460+ countries, counties & cities.
Each week, it
lists chargeable events to do in London. Subscriptions to the e-mailed edition of 'hteL
SILVER' are currently being advertised - on the http://www.HowToEnjoy.co.uk website - for
£39.80 a year. But - as you are a good friend of mine, I have decided to let you know
that YOU CAN RECEIVE IT FOR FREE, so long as you subscribe BEFORE December 2003.
For more information please visit http://www.HowToEnjoy.co.uk
To enrol - for free, simply visit: http://groups.yahoo.com/group/HowToEnjoyLondonSilver/join
or send an empty e-mail message to: HowToEnjoyLondonSilver-subscribe@yahoogroups.com
Regards
<your name>
