December 1 2003, Monday (continues until December 7 2003, Sunday, midnight)
hteL's WORD-OF-MOUTH/VIRAL MARKETING APPEAL, TO BOOST "HOW TO ENJOY LONDON'S" READERSHIP
After November's success of our viral marketing appeal, we have decided to continue it for another week - until December 7 2003. What we need is the help of all current hteL SILVER and GOLD subscribers - whatever their paid-for subscription status is - to help acquire EVEN MORE subscribers for 'How to enjoy London SILVER' (hteL). All you have to do is promote hteL, though word of mouth/viral marketing by, maybe, sending a few e-mails. Please do not spam all the e-mails in your address book, but invite a few, select friends - people whom you think would appreciate hteL and who would enjoy London more, if you encouraged them to subscribe. In the short run, your friends will - like you and, hopefully - at the same time, receive events to help them thoroughly enjoy London. In the long-run, all subscribers will have a chance to meet even MORE people, at even MORE events. Simply copy the message below, or something similar, and send it out to your friends. We, at this end, will take care of everything to get your friend/s hooked up to the fun and laughter, that is hteL!
Hello <your friend's name>,
I currently subscribe to 'How to enjoy London' (hteL). It is a series of small-sized,
essentially text e-mails, that show Londoners - and visitors, how to enjoy their 190+
interests though the tastes, entertainments and cultures of English counties and 190+
other countries. Each week, it lists chargeable events to do in London. Subscriptions to
this e-mailed edition of 'hteL SILVER' are currently being advertised - on the
http://www.HowToEnjoy.co.uk website - for £39.80 a year. But, as you are a good friend of
mine, I have decided to let you know that YOU CAN RECEIVE IT FOR FREE, so long as you
subscribe BEFORE December 8 2003, Monday.
For more information please visit
http://www.HowToEnjoy.co.uk/
To enrol - for free, simply visit: http://groups.yahoo.com/group/HowToEnjoyLondonSilver/join
or send an empty e-mail message to: HowToEnjoyLondonSilver-subscribe@yahoogroups.com
Regards
<your name>
