December 8 2003 (continues until December 10 2003, Wednesday, 11.59pm)
THREE-DAY EXTENSION... WORD-OF-MOUTH/VIRAL MARKETING APPEAL, TO BOOST READERSHIP OF 'HOW TO ENJOY LONDON' (hteL)
After the success of our current
viral marketing appeal, we have decided to continue it for another several days - until
December 10 2003. What we need is the help of all current hteL SILVER and GOLD subscribers
- whatever their paid-for subscription status is - to get help acquire even more
subscribers for 'How to enjoy London SILVER' (hteL). All you have to do is promote hteL,
though word of mouth/viral marketing by, maybe, sending a few e-mails. Please do not spam
all the e-mails in your address book, but BEFORE December 11 2003 invite a few, select
friends - people whom you think would appreciated hteL and who would enjoy London more, if
you encouraged them to subscribe. In the short run, your friends will - like you, receive
events to help them thoroughly enjoy London. In the long-run, all subscribers will have a
chance to meet even MORE people, at even MORE events. Simply copy the revised letter
below, or something similar, and send it out to your friends. We, at this end, will take
care of everything to get your friend/s hooked up to the fun and laughter, contained in
hteL!
--------------------START OF LETTER--------------------
Hello <your friend's name>,
I - as a current hteL subscriber - would like to invite you to receive 'how to enjoy
London' ('hteL SILVER') for free, if you subscribe before December 11 2003. 'hteL SILVER'
is a series of small-sized, essentially text e-mails that show Londoners - and visitors -
how to enjoy their 2,460+ interests through the tastes, entertainments and cultures of
English counties and 190+ other countries. Surprisingly, hteL has been published for over
four years, yet it is only appreciated by a small, select number of 500+
recently-subscribed subscribers, who - we expect - thoroughly enjoy London, all thanks to
the informative e-mails! Each week, hteL SILVER lists chargeable events to do in London. A
subscription to this e-mail service is currently being advertised - on the
http://www.HowToEnjoy.co.uk website - for £39.80 a year. But, as I know you, I have been
asked to let you know that YOU CAN RECEIVE IT FOR FREE, so long as you subscribe BEFORE
December 11 2003, Thursday.
E-mailed once - occasionally, twice a week - usually on a Thursday or Friday, every 'hteL
SILVER' subscriber is entitled to "All-Four-One."..
"All" chargeable events, e-mailed weekly
"Four" extra ads in hteL's classified ads section
"One" link in EACH of our 'Submit Your Link' pages
See http://www.howtoenjoy.co.uk/subscriptions/silver.htm for more information.
The next issue will be e-mailed on December
11th or 12th, to those that opt-in to receive it.
To say 'yes' simply follow the instructions at:
http://groups.yahoo.com/group/HowToEnjoyLondonSilver/join
Alternatively, send an empty e-mail message to:
HowToEnjoyLondonSilver-subscribe@yahoogroups.com
If you ALSO wish to receive information about FREE events in London you will need to
subscribe to ANOTHER e-mailed publication. It is the free-to-subscribe, 'how to enjoy
London REVIEW' ('hteL REVIEW'). To do so, please send another e-mail to:
HowToEnjoyLondonReview-subscribe@yahoogroups.com
...and - very importantly - please reply to the confirmation e-mail/s afterwards, when you
receive confirmation. Replying to the confirmation e-mail/s is very important. If you do
not reply, it is possible that none of the above e-mails will ever get through to your
inbox.
Yours faithfully
<your name>
P.S. If you have event to publicise, you can list it free - for 90 days.
http://www.howtoenjoy.co.uk/cgi-bin/submitad.cgi
P.P.S. Boat parties, comedy, exhibitions (art, photos, info, etc), poetry, singing PLUS
talk are events already listed for December. Which interests you?
http://www.howtoenjoy.co.uk/archives/2003_12/default.htm
--------------------END OF LETTER--------------------
