August 29 2006, Tuesday, 12.55am-1.40am

HIGHLIGHTS NOW, ON CHANNEL 5… “FARAH,” BRAND, BELONGING TO WITHAM-BASED MANUFACTURER OF, ‘STYLISH & FUNCTIONAL GOLF CLOTHING,’ PERRY ELLIS EUROPE, WAS ONE OF KEY SPONSORS OF 50th PGA SENIORS CHAMPIONSHIP, PLAYED OVER THIS BANK HOLIDAY WEEKEND, AT STOKE BY NAYLAND (ESSEX)

We are grateful for a press release, recently sent to us. It begins, ‘Following on from the launch of its new range of stylish and functional golf clothing, Farah is delighted to announce that it will be one of the key sponsors for the fiftieth PGA Seniors Championship.’ The release continues, ‘By far the longest established of all the events on the European Seniors Tour, the PGA Seniors Championship celebrates 50 years by returning to East Anglia for the first time since 1979. Local company, Farah, based in Witham has agreed to a sponsorship deal incorporating high profile advertisements across the first three and last three holes and a high profile presence in the tour brochure.’
 

The press release ends by saying, ‘Farah Brand Development Manager, Ben Muis, commented: “We are extremely excited to have this prestigious tournament taking place on our doorstep and feel that this association was an opportunity not to be missed. We will have a significant presence within our target market and the televised coverage will extend this reach even further.” Having had the opportunity to work with and dress some of the greatest in the game, Farah has been credited with being one of the first brands to bring fashion to the golf course. The Farah Golf collection comprises high quality products that perform consistently, allowing the golfer to concentrate on the game in comfort and in style.’ Sounds like great clothing, especially with the varied and, at times, inhospitable weather which golfers regularly face, especially on those links golf courses, spread along the coasts of Britain and Ireland.
E: (see perryellis website)
F: 01376 500733 (Perry Ellis Europe Limited)
L: “Golf - Ireland Ryder Cup Challenge,” programme, on Channel 5 television
M: Perry Ellis Europe Limited, Crittall Road, Witham, Essex, CM8 3DJ
N: 01376 502345 (Perry Ellis Europe Limited)
W: http://www.faraheurope.com/
http://www.perryellis.co.uk/

X: http://www.howtoenjoy.co.uk/counties/essex.htm
http://www.howtoenjoy.info/interests/sports_golf.htm
 

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